Services

Next-gen Venture Partners

Our unique next-gen approach blends over 100 years experience with globally leading private equity, venture capital, management consulting and unicorn scale B2B tech firms.

We create valuation-driven growth, investment and exit engines for Emerging B2B tech firms.

Our approach focuses on strong business fundamentals, helping businesses allocate resources efficiently and avoid high cash burn.

Services

What we offer

Growth strategy

Craft and execute high impact, scalable strategies that foster growth, innovation, and long-term market success

Investment

Attract the right amount, type, and source of capital to effectively drive sustainable growth and innovation

Marketing

Build transformative, ROI based marketing engines that fuel growth and enhance brand impact.

Exits

Exit to the right buyer at the right time on an 8-20x ARR valuation with a structured and long term approach

Partnerships

Create transformational partnerships and innovative channel partner programs that drive success

Intelligence

Our intelligence services equip businesses with market data and research to prioritize resources and make data-driven decisions

Testimonials

Tech CEOs talking about Xupscale

Delivers above expectations!

It’s very rare you meet someone like Arun who is very personable, strategic and delivers on his promises over and above expectations. I have learnt a great deal from him and his approach.

Alok Kulkarni,
Founder and CEO at Cyara

Improved our Global Brand!

Arun played a big part in advising CAMMS through the positioning requirements to improve our global brand.

Joe Collins,
Founder at CAMMS

Delivers on his promises!

It’s very rare you meet someone like Arun who is very personable, strategic and delivers on his promises over and above expectations. I have learnt a great deal from him and his approach.

Glen Rabie,
Founder and CEO at Yellofin BI

Frequently

Asked Questions

Xupscale partners with B2B technology companies and investors. Our portfolio firms are typically companies that have gained initial traction and are ready to scale strategically, optimize valuation, and pursue high-impact initiatives. They range from emerging tech businesses looking to scale quickly to established companies that are aiming to optimize valuation and secure milestone capital events within a 3-5 year horizon.

Valuation-driven growth focuses on increasing not only revenue but also the overall value of a company. By blending go-to-market expertise with financial acumen, market research, investment insight, and scalable infrastructure, we help build businesses that attract investors, and achieve strong ARR multiples.

With a focus on valuation-driven growth, Xupscale partners closely with founders to refine go-to-market strategies, accelerate sales, build brand presence, attract capital, and navigate critical growth milestones. We operate as an extension of the founder’s team, providing weekly collaboration and hands-on support to bridge execution gaps. Our Venture Success Managers directly own key initiatives, ensuring that strategic plans are effectively implemented to drive impactful, measurable results.

Xupscale helps investors maximize the value of existing portfolio companies, de-risk investments and access new, high-potential opportunities. As a trusted partner, Xupscale fosters collaboration between investors and portfolio companies, ensuring alignment on growth goals and execution plans. Our team of seasoned B2B founders and subject matter experts provide both strategic guidance and hands on execution, adding value across every stage of the investment lifecycle.

Get in touch

Build your valuation driven growth engine.

Xupscale builds valuation driven growth, investment and exit engines for emerging B2B tech firms.

© Xupscale Pty Ltd 2025, All rights reserved

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Growth strategy

We create comprehensive go-to-market strategies based on growth potential, competitive intensity and cost to serve.

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Growth Services

White Space & Market Entry

We help emerging tech firms pinpoint, understand and enter new markets with low competitive intensity and high-value opportunities.

Long-Term Capital Efficiency

Designed for multi-year horizons, we build growth plans that prioritize capital efficiency and ensure that resources are directed towards high-impact, scalable opportunities.

Strategic Moat Development

We work with emerging tech firms to build economic moats—structural and deep competitive advantages that drive market share, customer retention and pricing power.

Business Model Excellence

We optimise operational systems, delivery models, pricing strategies, and monetization frameworks to scale while maintaining quality and customer experience.

Investment

Our Investment services offer more than funding—they bring insight, strategy and connectivity. Xupscale supports founders with a 360-degree approach to capital, drawing on an extensive network of strategic investors and financial services partners.

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Investment Services

Global Investor Network

Xupscale’s vast network spans venture capital, private equity, and strategic industry investors. We open doors to funding sources that understand and value tech-specific growth trajectories.

Capital Structuring

We help tailor financing structures that balance equity, debt, and hybrid options to sustain growth while preserving equity.

Fundraise Execution

From pitch preparation through to deal closure, our team leverages a global network of subject matter experts, X founders and partners to deliver world class outcomes at 8-20x ARR valuations.

Marketing

We blend technology, creativity and financial acumen with deep B2B technology marketing expertise.

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Marketing Services

Brand Positioning & Messaging

We develop an authentic narrative that connects with ideal customers and differentiates emerging technology brands.

Content and Thought Leadership

From whitepapers to case studies and webinars, we create content that position businesses as an industry authority, creating deeper connections and brand trust with target audiences.

Analyst Relations

We strategically engage with key analysts to influence industry reports, improve visibility, and strengthen market positioning.

Graphic and Web Design, UX & UI

We craft visually compelling designs and intuitive online experiences that elevate brand identity and enhance conversion.

Marketing Analytics & RevOps

We help businesses measure performance across all marketing channels, refining strategies based on real-time data and buyer intent. Our focus on capital efficiency ensures a clear view of campaign impact, optimizing future initiatives for maximum return on marketing investment.

Exits

We help tech firms navigate business acquisitions with precision to maximize value and ensure a seamless transition.

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Exits Services

Strategic Exit Roadmaps

We begin with a deep understanding of business and personal goals to craft a customized roadmap that aligns with market opportunities and valuation targets.

Buyer Profiling & Engagement

We leverage a global network and conduct extensive market research to engage the right type of buyers who are best placed to drive maximum ROI from the core IP and technology assets on offer.

Valuation Enhancement

We optimize business valuation through strategic go-to-market, financial and operational moves over a 1-to-3-year horizon.

Negotiation & Deal Structuring

From deal structure to contract terms, we work with a global network of partners to protect core interests, maximize financial outcomes, and foster a smooth transition.

Partnerships

Amplify market reach, drive revenue, and foster collaboration with Xupscale’s partner program services.

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Partnership Services

New Partnerships

We identify and create new strategic partnerships that enhance brand credibility and expand market reach.

Partner Program Architecture

We craft customized channel partner programs that optimize sales, incentivise mutual success and foster lasting alliances.

Partner Sales & Marketing

We equip partners with the tools, resources, and training they need to deliver exceptional results.

Performance Optimization

We develop data-driven strategies to monitor and improve partner performance, ensuring sustainable growth and long-term success.

Channel Program Technology

We help procure and integrate effective partner platforms and enablement technology.

Intelligence

Empower decision-making with data-driven market research and intelligence that fuels strategic moves and sustainable growth.

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Intelligence Services

Market Analysis & Forecasting

We provide a comprehensive understanding of market dynamics through deep-dive research into trends, customer needs, and growth projections.

Competitive Intelligence

Stay ahead of competitors by continuously monitoring their strategies, offerings, and positioning. Our competitive intelligence solutions enable businesses to anticipate moves, identify vulnerabilities, and capitalize on gaps in the market.

Emerging Trends & Disruptions

Assess emerging market trends and developments to adapt and thrive. By tracking technological advancements, regulatory shifts, and economic factors, we ensure you’re prepared to pivot and thrive when things change.