Testimonials
What People Say
Arun's expertise, network, and clarity of vision is something every startup founder can benefit from, and I especially appreciate his almost Xanax-like calming effect he has on even the most stressful of situations. He has not only helped Lexin Solutions prepare for our next stage of growth, but has also assisted me personally in the often lonely road of being a bootstrapped startup (co)Founder
Sladen Moses
Co-Founder & CEO
I have been working with Arun for the last 6 months on creating the next growth strategy for Martian Logic. It's been some of the most fun and interesting months of my professional life! In the first hour you realise that he's so different, then you realise, hold on, he's just a nice person and at the same time, he's brilliant!
Anwar Khalil
CEO
We always felt like we were tapping into a pool of global talent with specialised skills in each area where and as we needed them. The outcomes were timely and of very high quality. I highly recommend Arun and Xupscale as they can tap into great talent and they deliver on promises.
Patrick Elliott
CEO
It’s very rare you meet someone like Arun who is very personable, strategic and delivers on his promises over and above expectations. It has been a pure case of surprise and delight with my interactions with Arun ever since we’ve engaged with him in 2014.
Alok Kulkarni
CEO
The breadth of Arun's network, the trust he commands, and the efficiency with which he brings the right people together are truly impressive. If you’re looking to get plugged into the Australian market, Arun is someone you definitely want in your corner.
Yana Kachurina
Principal Investor
The team at Xupscale
have a proven track record
The team at
Xupscale have a proven track record
Joe Collins
Executive Chairman at CAMMS
I found Arun well organised, supportive and hard working. He played a big part in advising CAMMS through the positioning requirements to improve our global brand.
Bhavish Sood
General Partner at Modular Capital
Lot of people can sell and help scale business. But, Arun is perhaps the only one I know who can deliver numbers consistently and across sectors and companies. High EQ and solid knowledge about growth hacking in B2B software sector is what defines Arun.
Michelle Caminos
Director at Accenture
I’ve worked with Arun for a couple of years now and have found him extremely proactive. He understands the market, the players and actively engages with the right people. I highly recommend Arun and with his energy, enthusiasm, professionalism and drive he will be successful in whatever he pursues.
Bernie Bengler
Director at Kaspersky Software
Arun is an extremely professional, reliable and forward thinking person. Arun’s work style is reliable and always spot on. He delivers the unexpected extra which is not something given anymore.
Alok Kulkarni
CEO and Founder at Cyara
It’s very rare you meet someone like Arun who is very personable, strategic and delivers on his promises over and above expectations. It has been a pure case of surprise and delight with my interactions with Arun ever since we’ve engaged with him in 2014. I’ve learnt a great deal from him. His approach and follow through are commendable. I would highly recommend him to engage with as a business partner, a coach or an employee. I hope he can keep up his drive and delivery as he has set a very high bar for himself!
John Fison
CEO and Founder at Netbox Blue
Arun has consistently provided excellent service and advice to me and our company. Arun is also fun to work with and is a pleasure to do business with. I have recommended him to other similar companies who have found his skills and professional service to be exemplary.
Mike Powrie
CEO and Founder at Cloudware
Great strategist and all around nice guy. Arun has helped our business see new opportunities and deliver great value to our clients. He takes our success personally and we see him as a trusted advisor.

Glenn Rabie
CEO at Yellowfin
Arun has always provided us with an exceptional level of service. His enthusiasm and follow up meant that we have truly gained value.
Richard Paul
Head of Sales at Retriever Communications
Arun is an energetic and creative consultant who has always gone above and beyond to achieve great outcomes for our company.
Dr Don Perugini
Co-Founder at Presagen
Arun provided great advice regarding our company strategy, market positioning, and presentation/pitch.
Tony Bridgewater
CEO and Founder at Respax Software
Arun is a very enthusiastic individual with a passion for technology. He is client focused and looks to achieve the best outcome for the client. His follow up and attention to detail is excellent and would be an asset to any company.
Simon Ferneyhough
Head of Partnerships at DataPay
I had the pleasure of working closely with Arun on establishing the Humanforce – Datapay partnership in 2023. From the start, Arun demonstrated his capability and straightforward approach. His passion for the project was evident throughout every stage. Arun’s strategic insights and ability to work with a diverse range of stakeholders were crucial to our success. His positive energy helped keep the teams motivated and collaborative. I highly recommend Arun for his dedication and expertise.

David Wigley
Founder and CEO at Contentkeeper Technologies

Mary Sue Rogers
Managing Director at Talent2
Arun has been excellent in helping us facilitate the right value and support in our relationship. Very professional, responsive and willing to go the “extra” to help us out.

Ted Egan
Co-Founder and CEO at TrustDefender
Arun has been a very effective advisor when we have sought various guidance relating to our industry. He has also been effective in identifying and connecting me to people in the industry whom I have wanted to reach. He can be relied on to deliver in a timely manner.

Stevan Caldwell
Marketing Director at Konica Minolta
Arun was fantastic. It was the first engagement of this type of service for Konica Minolta and Arun went the extra mile to ensure our engagement was optimal. He is a highly organized, passionate and knowledgeable individual and I have great pleasure recommending him.

Kirsty McCarthy
CEO at Interfence Solutions
I asked Arun to assist in development of a business strategy which required souring Market data that did not fit into a standard market category. Arun was proactive in thinking about how to find the data required and diligent in keeping me up to date with progress.

Andrew Price
Vice President at Xypro
Arun has been instrumental in helping us guide our business and product strategies. Arun shows his detailed understanding of XYPRO’s needs through the excellent discussions he facilitates for us, he also follows through on all that he commits to.

Jean-Mark Annonier
Market Intelligence Director at VMware
Arun has been of great help to VMware thanks to his responsiveness and attention to detail. I know I can always count on Arun when I need detailed information to help us better understand the market dynamics.

Andrew Walls
Vice President at Gartner
Arun stands out as a professional that can help his clients achieve quantifiable improvements in efficiency and effectiveness across multiple markets and industry verticals. People like Arun and are motivated to work with him. Arun is a professional that I like to work with. He gets the job done.

Arnaud Cherval
Digital Platforms Manager at ANZ Bank

Hamish Mogan
General Manager at Vocus Communications

Rob Pickering
CTO at Open Universities Australia

Ash Ravi
Investment Director at Bluewater
Arun has keen attention to detail and is meticulous about his process. Highly recommended working with him.

Shoaib Mughal
Founder at Marketix Digital
Arun is an extremely commercially astute individual. A great guy to work with who is fun, is humble, and has the utmost of integrity in all of his dealings.

Lawrence Pingree
Vice President at Dispersive.io
Arun is one of the hardest working, professional and polished people I’ve known. It takes a special kind of person to make such an impact as Arun has had. I’d certainly highly recommend him and serve as a solid reference anytime.

Wasif Kasim
Founder at Wasif Kasim Consulting
Well rounded intellectual with a never ending hunger to succeed. It’s amazing how quickly Arun learns, and is consistently thinking of how to do things in a more efficient and customer-centric manner. Consistently exceeded management expectations and always went out of his way to help those around him.

Cameron Gomes
Founder at Milq
Arun took me under his wing, guided me and showed me how to light my inner fire to success. He is a great mentor and high achiever. It was a pleasure working with him and hope to again in the future.

Simon Dante
Business Manager at Datacom
Arun was there for the strategic partnership of Humanforce and Datacom. One thing that is evident with Arun is that he has a higher than average EQ with people, armed with a good sense of humour and a strong belief in the business he works for. Arun is definitely an asset.

Travis Ryland
NZ Sales Head
Arun is one of those rare people who genuinely care deeply about a task at hand, not because it needs to be completed or for perception, but because of the critical outcomes he can influence and the positive results he can generate for others. He is a breath of refreshing positivity with a deep sense of what matters both at work and outside of it – open and authentic about his role as a father as well as his role as a leader. While working together I witnessed him pull the right people along internally and externally, unify them under a common goal and drive them to mutual partnership. He is an incredible operator, a joy to work alongside, and an honour to work with him.
Frequently
Asked
Questions
What is your selection criteria?
Xupscale partners with B2B technology companies and investors. Our portfolio firms are typically companies that have gained initial traction and are ready to scale strategically, optimize valuation, and pursue high-impact initiatives. They range from emerging tech businesses looking to scale quickly to established companies that are aiming to optimize valuation and secure milestone capital events within a 3-5 year horizon.
What is valuation-driven growth?
Valuation-driven growth focuses on increasing not only revenue but also the overall value of a company. By blending go-to-market expertise with financial acumen, market research, investment insight, and scalable infrastructure, we help build businesses that attract investors, and achieve strong ARR multiples.
How do you work with founders?
With a focus on valuation-driven growth, Xupscale partners closely with founders to refine go-to-market strategies, accelerate sales, build brand presence, attract capital, and navigate critical growth milestones. We operate as an extension of the founder’s team, providing weekly collaboration and hands-on support to bridge execution gaps. Our Venture Success Managers directly own key initiatives, ensuring that strategic plans are effectively implemented to drive impactful, measurable results.
How do you help investors?
Xupscale helps investors maximize the value of existing portfolio companies, de-risk investments and access new, high-potential opportunities. As a trusted partner, Xupscale fosters collaboration between investors and portfolio companies, ensuring alignment on growth goals and execution plans. Our team of seasoned B2B founders and subject matter experts provide both strategic guidance and hands on execution, adding value across every stage of the investment lifecycle.