Testimonials

What People Say

The team at Xupscale

have a proven track record

The team at

Xupscale have a proven track record

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Joe Collins

Executive Chairman at CAMMS

I found Arun well organised, supportive and hard working. He played a big part in advising CAMMS through the positioning requirements to improve our global brand.

Bhavish Sood

Bhavish Sood

General Partner at Modular Capital

Lot of people can sell and help scale business. But, Arun is perhaps the only one I know who can deliver numbers consistently and across sectors and companies. High EQ and solid knowledge about growth hacking in B2B software sector is what defines Arun.

Michelle Caminos

Michelle Caminos

Director at Accenture

I’ve worked with Arun for a couple of years now and have found him extremely proactive. He understands the market, the players and actively engages with the right people. I highly recommend Arun and with his energy, enthusiasm, professionalism and drive he will be successful in whatever he pursues.

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Bernie Bengler

Director at Kaspersky Software

Arun is an extremely professional, reliable and forward thinking person. Arun’s work style is reliable and always spot on. He delivers the unexpected extra which is not something given anymore.

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Alok Kulkarni

CEO and Founder at Cyara

It’s very rare you meet someone like Arun who is very personable, strategic and delivers on his promises over and above expectations. It has been a pure case of surprise and delight with my interactions with Arun ever since we’ve engaged with him in 2014. I’ve learnt a great deal from him. His approach and follow through are commendable. I would highly recommend him to engage with as a business partner, a coach or an employee. I hope he can keep up his drive and delivery as he has set a very high bar for himself!

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John Fison

CEO and Founder at Netbox Blue

Arun has consistently provided excellent service and advice to me and our company. Arun is also fun to work with and is a pleasure to do business with. I have recommended him to other similar companies who have found his skills and professional service to be exemplary.

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Mike Powrie

CEO and Founder at Cloudware

Great strategist and all around nice guy. Arun has helped our business see new opportunities and deliver great value to our clients. He takes our success personally and we see him as a trusted advisor.

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Richard Paul

Head of Sales at Retriever Communications

Arun is an energetic and creative consultant who has always gone above and beyond to achieve great outcomes for our company.

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Dr Don Perugini

Co-Founder at Presagen

Arun provided great advice regarding our company strategy, market positioning, and presentation/pitch.

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Tony Bridgewater

CEO and Founder at Respax Software

Arun is a very enthusiastic individual with a passion for technology. He is client focused and looks to achieve the best outcome for the client. His follow up and attention to detail is excellent and would be an asset to any company.

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Simon Ferneyhough

Head of Partnership at DataPay

I had the pleasure of working closely with Arun on establishing the Humanforce – Datapay partnership in 2023. From the start, Arun demonstrated his capability and straightforward approach. His passion for the project was evident throughout every stage. Arun’s strategic insights and ability to work with a diverse range of stakeholders were crucial to our success. His positive energy helped keep the teams motivated and collaborative. I highly recommend Arun for his dedication and expertise.

David Wigley

David Wigley

Founder and CEO at Contentkeeper Technologies

Arun’s ability to execute and deliver on commitments made a real impact at ContentKeeper Technologies.
Simon Cariss

Simon Cariss

Co-Founder at PageUp People

As the founder of PageUp People, I’ve collaborated with many professionals over the years. Arun stands out. More than once, I caught myself wondering, “Why is he putting in this much effort? What’s the catch?” But there never was one. No hidden angles, no transactional thinking—just a genuine commitment to the right outcome.
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Mary Sue Rogers

Managing Director at Talent2

Arun has been excellent in helping us facilitate the right value and support in our relationship. Very professional, responsive and willing to go the “extra” to help us out.

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Ted Egan

Co-Founder and CEO at TrustDefender

Arun has been a very effective advisor when we have sought various guidance relating to our industry. He has also been effective in identifying and connecting me to people in the industry whom I have wanted to reach. He can be relied on to deliver in a timely manner.

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Stevan Caldwell

Marketing Director
at Konica Minolta

Arun was fantastic. It was the first engagement of this type of service for Konica Minolta and Arun went the extra mile to ensure our engagement was optimal. He is a highly organized, passionate and knowledgeable individual and I have great pleasure recommending him.

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Kirsty McCarthy

CEO at Interfence Solutions

I asked Arun to assist in development of a business strategy which required souring Market data that did not fit into a standard market category. Arun was proactive in thinking about how to find the data required and diligent in keeping me up to date with progress.

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Andrew Price

Vice President at Xypro

Arun has been instrumental in helping us guide our business and product strategies. Arun shows his detailed understanding of XYPRO’s needs through the excellent discussions he facilitates for us, he also follows through on all that he commits to.

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Jean-Mark Annonier

Market Intelligence Director at VMware

Arun has been of great help to VMware thanks to his responsiveness and attention to detail. I know I can always count on Arun when I need detailed information to help us better understand the market dynamics.

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Andrew Walls

Vice President at Gartner

Arun stands out as a professional that can help his clients achieve quantifiable improvements in efficiency and effectiveness across multiple markets and industry verticals. People like Arun and are motivated to work with him. Arun is a professional that I like to work with. He gets the job done.

Arnaud Cherval

Arnaud Cherval

Digital Platforms Manager at ANZ Bank

Communication was clear and constant along each step of the way which made our work together with Arun and his team really enjoyable.
Hamish Mogan

Hamish Mogan

General Manager at Vocus Communications

By working with Arun and his team, we have achieved within 3 months what we didnt believe we would achieve within the first year of our existence within Vocus Group
Rob Pickering

Rob Pickering

CTO at Open Universities Australia

At all times in dealing with us, Arun and his team were professional, knowledgeable and willing to go above and beyond to help us.
Ash Ravi

Ash Ravi

Investment Director at Bluewater

Arun has keen attention to detail and is meticulous about his process. Highly recommended working with him.

Shoaib Mughal

Shoaib Mughal

Founder at Marketix Digital

Arun is an extremely commercially astute individual. A great guy to work with who is fun, is humble, and has the utmost of integrity in all of his dealings.

Lawrence Pingree

Lawrence Pingree

Vice President at Dispersive.io

Arun is one of the hardest working, professional and polished people I’ve known. It takes a special kind of person to make such an impact as Arun has had. I’d certainly highly recommend him and serve as a solid reference anytime.

Wasif Kasim

Wasif Kasim

Founder at Wasif Kasim Consulting

Well rounded intellectual with a never ending hunger to succeed. It’s amazing how quickly Arun learns, and is consistently thinking of how to do things in a more efficient and customer-centric manner. Consistently exceeded management expectations and always went out of his way to help those around him.

Cameron Gomes

Cameron Gomes

Founder at Milq

Arun took me under his wing, guided me and showed me how to light my inner fire to success. He is a great mentor and high achiever. It was a pleasure working with him and hope to again in the future.

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Simon Dante

Business Manager at Datacom

Arun was there for the strategic partnership of Humanforce and Datacom. One thing that is evident with Arun is that he has a higher than average EQ with people, armed with a good sense of humour and a strong belief in the business he works for. Arun is definitely an asset.

Frequently

Asked Questions

Xupscale partners with B2B technology companies and investors. Our portfolio firms are typically companies that have gained initial traction and are ready to scale strategically, optimize valuation, and pursue high-impact initiatives. They range from emerging tech businesses looking to scale quickly to established companies that are aiming to optimize valuation and secure milestone capital events within a 3-5 year horizon.

Valuation-driven growth focuses on increasing not only revenue but also the overall value of a company. By blending go-to-market expertise with financial acumen, market research, investment insight, and scalable infrastructure, we help build businesses that attract investors, and achieve strong ARR multiples.

With a focus on valuation-driven growth, Xupscale partners closely with founders to refine go-to-market strategies, accelerate sales, build brand presence, attract capital, and navigate critical growth milestones. We operate as an extension of the founder’s team, providing weekly collaboration and hands-on support to bridge execution gaps. Our Venture Success Managers directly own key initiatives, ensuring that strategic plans are effectively implemented to drive impactful, measurable results.

Xupscale helps investors maximize the value of existing portfolio companies, de-risk investments and access new, high-potential opportunities. As a trusted partner, Xupscale fosters collaboration between investors and portfolio companies, ensuring alignment on growth goals and execution plans. Our team of seasoned B2B founders and subject matter experts provide both strategic guidance and hands on execution, adding value across every stage of the investment lifecycle.

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Growth Services

White Space & Market Entry

We help emerging tech firms pinpoint, understand and enter new markets with low competitive intensity and high-value opportunities.

Long-Term Capital Efficiency

Designed for multi-year horizons, we build growth plans that prioritize capital efficiency and ensure that resources are directed towards high-impact, scalable opportunities.

Strategic Moat Development

We work with emerging tech firms to build economic moats—structural and deep competitive advantages that drive market share, customer retention and pricing power.

Business Model Excellence

We optimise operational systems, delivery models, pricing strategies, and monetization frameworks to scale while maintaining quality and customer experience.